Years in organic search, from technical work to content strategy.
Technical SEO and content strategy
SEO for teams tired of expensive guesswork who need a diagnosis and an implementation backed by sources
I have worked with SEO since 2010. In consulting, I find what keeps your site from showing up on Google and in AI answers, and I tell you what to fix first to stop the budget leak. In mentoring, I support the person who makes that decision inside the company. In the classroom, I train the team that will carry it out.
Where I teach and speak
I have taught in MBA programs at Senac São Paulo and Faculdade Impacta since 2021, and I have shared this knowledge at events since 2019.
Classroom
Stage
Consulting
You already know there is a problem. What is missing is which of the three it is
Structure, content or measurement. Until that question has an answer, the team works on guesswork, and guesswork on a large catalog is expensive. I answer that question first, and only then talk about a plan.
Cognitive Architecture of SEO
Teaching and talks
Your team leaves the class with something to apply on Monday
Every group leaves with an exercise done on their own company’s site, a template to repeat it alone and a bibliography with the source and date of every claim.
Senac São Paulo
Content and research
I publish the test, even when it concludes nothing
Gurus keep their method under lock and key. I publish mine: open tools, editorial series and applied research on search and generative AI, with the method in plain sight. If you want to check how I think before you reach out, start with the tools.
Women Techmakers 2025
16
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Institutions where I teach in MBA programs: Senac São Paulo and Faculdade Impacta, since 2021.
Organic traffic does not accept shortcuts
If someone sold you a magic formula, they charged you for a promise that will not survive the next algorithm update.
Where I have spoken and taught
Technical talks, event panels and community mentoring. The stage material is the same one that feeds the classes and the consulting.
Frequently asked questions
Before you reach out
How a project starts, what size of site I work with, who carries out the fixes, how a teaching invitation works and whether I work outside São Paulo.
How does a consulting project start?
With an initial conversation, at no cost. I listen to the problem, take a quick look at the site and tell you whether it is a structure, content or measurement issue. If it makes sense to move forward, I send the scope with timeline and deliverables.
What size of site do you work with?
From institutional sites to catalogs with hundreds of thousands of URLs. What changes is the depth of the diagnosis and the implementation time.
Who carries out the fixes?
Usually the client’s development team. I write the ticket in the language of whoever will execute it, with priority, acceptance criteria and technical reference, and I follow the queue until it ships. When there is no team, I implement it myself.
How does an invitation for a talk or class work?
Tell me the audience, the length and the date. I reply with the topics that fit that format and what I need from the organizers. Original material, with a declared bibliography.
Do you work outside São Paulo?
Yes. Consulting has always worked remotely. For talks and in-person training, it is a matter of schedule and travel.
Next step
Tell me what is holding your site back
Thirty minutes, at no cost. If I am not the right person for your case, I will say so right away and point you to the path I would take in your place.