Blog · Amanda Noronha

Feixe de linhas de tráfego com parte delas se desviando para fora do quadro, diagnóstico de queda de tráfego do concorrente

Your competitors are losing traffic. Do you know where it went?

Traffic that disappears from a competitor has four possible destinations, and each one calls for a different check. The diagnostic script I use, cut by cut.

Amanda Noronha Araujo Minozzi18 de September de 2026

Quatro páginas e um bloco de resposta, com apenas duas chegando até ele, método do Citation Lab para achar páginas citadas por IA

AI visibility and citation

Citation Lab: how to find out which of your pages get cited in AI answers

The page that ranks and the page that gets cited are not always the same. The five-step cycle I use to find out which passage backed each mention.

Amanda Noronha Araujo Minozzi17 de September de 2026

Painel de quatro indicadores com três acesos e um escuro e trincado, por que rastrear visibilidade em IA

AI visibility and citation

Why tracking AI visibility stopped being optional

If you do not measure presence in generated answers, you are reporting on a universe that shrank. What stays invisible without this measurement, and the argument that gets budget approved.

Amanda Noronha Araujo Minozzi16 de September de 2026

Diagrama de cluster de tópico com um artigo central ligado a sete artigos de apoio e linhas de retorno, estrutura de cluster para SEO e visibilidade em IA

SEO method and operations

How I structure topic clusters for SEO and AI visibility

A cluster that works in traditional search can fail in generated answers. The difference lies in the retrieval unit.

Amanda Noronha Araujo Minozzi15 de September de 2026

Agente central alcançando três vitrines e trazendo um item de volta, comércio agêntico no e-commerce

Agents and infrastructure

Agentic commerce is here: what changes for people who work in e-commerce

Two open protocols already define how an agent buys on behalf of a person. What they have in common and what to do with your catalog while the standard is unsettled.

Amanda Noronha Araujo Minozzi14 de September de 2026

Personal brand and business

How I think about the future of content marketing roles

The role that shrinks is producing volume. The four functions I see splitting apart, what loses ground, and what to consider when building a team now.

Amanda Noronha Araujo Minozzi13 de September de 2026

Três peneiras de malha decrescente com termos caindo e quatro chegando ao fim, leitura de intenção de busca sem classificação automática

SEO method and operations

How I work with search intent without falling for automatic classification

The intent label your tool hands you is a starting point. The three readings I run, the case that shows up most, and what changes in generated answers.

Amanda Noronha Araujo Minozzi12 de September de 2026

Série temporal de dezessete meses com curva ascendente e ponto de inflexão, dados de clickstream do tráfego do ChatGPT

Search surface and market shifts

What 17 months of clickstream data say about ChatGPT traffic

Referral traffic from ChatGPT has plateaued and the number of domains receiving it has dropped. Reading the concentration and what to do with it in planning.

Amanda Noronha Araujo Minozzi11 de September de 2026