63 published pieces
Amanda Noronha is a Head of SEO and independent consultant who has worked in technical SEO and content strategy since 2010. She teaches MBA courses at Senac São Paulo and Faculdade Impacta, and researches the relationship between brand memory, findability and information retrieval systems in AI-mediated search environments.
Head of SEO, consultant and professor
Amanda Noronha is a Head of SEO and independent consultant who has worked in technical SEO and content strategy since 2010. She teaches MBA courses at Senac São Paulo and Faculdade Impacta, and researches the relationship between brand memory, findability and information retrieval systems in AI-mediated search environments.
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Every data point published here is checked against the primary source before it goes into the text, with the date of the check recorded alongside it. A number that only appears in secondhand coverage is labeled as a market estimate, with its limitation stated. When the source does not support a claim, the claim comes out, even if it was already written. Data and interpretation stay in separate blocks, so that anyone who disagrees with the reading can check the facts behind it, and every article closes with full references, including the access date.
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