Search surface and market shifts

People Also Ask served by AI Overviews reached 97% in September 2026. What the three published data points support, and what changes in content work.

Traffic that disappears from a competitor has four possible destinations, and each one calls for a different check. The diagnostic script I use, cut by cut.

Referral traffic from ChatGPT has plateaued and the number of domains receiving it has dropped. Reading the concentration and what to do with it in planning.